Meet Tony!

I started Birch with John Barkaway in 1992. At the time I worked at Hewlett Packard and was challenged with the prospect of selling support through the channel. That project led to the "support in a box" concept and all the way through, I was constantly surprised at the challenges presented by working with the channel. John and I decided to set up the company to focus on taking the pain out of managing partner programs for manufacturers and the company was born. After solving the thorny question of the company name (Birch was the name of the street John lived on), we set about winning our first client. Over the next few years we worked with Hewlett Packard, CISCO and Microsoft on a range of programs in the channel space and began to build reusable solutions to manage their partner rebates, discounts and incentives.

Now, nearly 20 years later I am still with the company as Managing Director, my original partner retired and spends most of his time on a golf course. The company has evolved to provide a global solution for clients ranging from Sales Analysis through to Accreditation management. The team has grown and many of them have been with me for over 10 years, building our experience and capabilities. I still spend as much time as I can working with clients, I still get a buzz out of finding solutions for them and building long term relationships with them. Over my time at Birch I have worked with many technology vendors and continue to strive to meet and work with many more.

Outside the office I enjoy family, wine, rugby and photography but not necessarily in that order. Any time available at weekends is taken up by grand kids, London Irish RFC (c’mon you oirish), enjoying a glass (or two) of red wine or trying to capture that elusive great shot.